Good & Fugly, the Sydney startup rescuing (f)ugly, but fresh produce and delivering it directly to consumers’ doors, has just launched an equity crowdfunding campaign to help amplify its mission to tackle Australia’s food waste epidemic.
The cosmetic standards of supermarkets mean an astounding amount of great food never reaches our plates. In fact, 30% of all the world’s farmland is used to produce wasted food, with 25% of all Australian produce not even leaving the farm. Good & Fugly launched in 2020 to make saving the planet affordable, convenient, and delicious. Working directly with farmers, Good & Fugly curates weekly produce boxes out of fruit and vegetables that are deemed cosmetically unsuitable for supermarkets and delivers them direct to consumers.
Now, Good & Fugly is calling on investors large and small to join the sustainable food movement as it prepares to take over the nation. By utilising Birchal’s equity crowdfunding platform, Good & Fugly is allowing everyday Aussies a chance to invest in the early-stage startup without having to spend big. For as little as $250, investors can get behind Good & Fugly and own a piece of the rebellious startup taking on the supermarket giants.
Richard Tourino, founder of Good & Fugly says, “The price of fruit and veg is skyrocketing, and still, major supermarkets are rejecting produce based on looks alone. I’m excited to be launching our first ever crowdfunding campaign in a way that allows everyday Aussies, who have a true passion for the environment and Australia’s food waste issue, to get on board. Together, we can fundamentally change the way Australians buy and eat their fruit and veg.”
Tourino, who was inspired to launch Good & Fugly after seeing a gap in the market and hearing first-hand stories about the waste crisis, is excited about what the potential boost in funding will mean for the business, “We’re looking to use the capital to scale, and fuel our national rollout. We want to connect with more farmers, save more produce, and give more consumers across Australia the opportunity to purchase deliciously fugly fruit and veg.”
The team also has some clever ideas on how to give its fugly produce new life outside of its weekly boxes, with key partnerships and innovative product launches slated for late 2022.
In the two years since launch, Good & Fugly has had impressive traction in the market; outgrowing its warehouse multiple times and tripling its workforce, while also:
- Delivering over 200,000 kgs of fruit & veg;
- Amassing almost 2000 regular subscribers;
- Donating all excess produce to OzHarvest;
- Launching its Farmer’s Hotline, “13 – Triple Zero – FUGLY” allowing farmers nationwide to get a fair price for produce that otherwise would be thrown away;
Partnering with like-minded companies and NGOs like Cornersmith, Coastrek, Skutopia, Work-it, Cailie Ford Nutrition, and NSW Circular;
- Supporting the health and wellbeing of Australian workers through its work with CBA and a range of mid- to large- sized enterprises.